Dudley®, a trademark of Russell Brands, LLC, and America’s premier softball brand with more state adoptions than any other softball brand, has announced a full lineup of high end softball gear for 2015 with on and off field products as well as an initiative to promote its “SOFTBALL SERIOUS™” product line.
New technology is at the center of Dudley’s robust lineup of new bats, fielding gloves, batting gloves and bags to support a full on-and-off-the-field lineup of products.
“Dudley’s new expanded lineup offering exemplifies the renewed focus on our brand and its product performance, quality, durability and consistency,” said Paul Sullivan, Senior Vice President. . “Technology continues to be at the forefront of what we do. To complement our full line of Dudley® Softballs, we are bringing first to market product technologies and continuing a tradition with tech in softball. With every facet of the game covered, we plan to maintain dominance in the category from competitive fast pitch at the high school and collegiate level to the summer and recreational slow pitch fields.”
Dudley’s Lightning Legend Bat series headlines the products. Lightning Legend Bats are all SSUSA® approved, which provide “Softball Serious comfort and control” and feature “Grip Spin™” Technology. Dudley’s Lightning Legend series has a Balance Loaded Bat, an End Loaded Bat and an Advanced Player’s Series Bat.
Dudley’s Softball Serious product is represented by some of the greatest players in the game and will be implemented across a platform of grassroots events including the SSUSA Worlds in September for the pre-launch of the bat.
Dudley Legends will promote the product lineup, headlined by the new Dudley Lightning Legend Senior Softball Bat. Hank Garris, new to senior softball having just turned 50, has been on the Major Circuit for years and is ranked among the Top 100 Slowpitch Softball Players ever (at #9). He will be joined by Davey Reed, one of the most highly decorated and well-known Senior Softball Players in the game. Bobby Davis rounds out the trio of Dudley ambassadors for the Senior circuit. Davis, an ISA Hall of Famer, participated in 52 National Championships and has a host of softball career achievements.
Dudley softballs are endorsed by Jennie Finch, the most dominant and recognizable women’s fast pitch softball player of her era, world champion pitcher, gold and silver medalist, and holder of the NCAA record for most consecutive wins (60), along with Jessica Mendoza, a 4-time First Team All-American collegiate softball player, two-time representative of the U.S. at the highest level of international competition and professional player who is also an ESPN sportscaster.
“Across the board we have the most recognizable and premier ambassadors in the game of softball for our Dudley brand both in fast and slow pitch,*#8221; added Sullivan. “From Finch to Garris, Reed and Davis, their leadership and contributions to the game provide great visibility for our brand and their talents and consistent performance in the sport match up nicely to our brand’s ideals.”
The DUDLEY® trademark is owned by Russell Brands, LLC..
Lynn Luczkowski, L2 Communications Lynn@L2comm.biz or 413-478-1569/802-295-3888